Thank you for answering those questions. Below is your consumer segment color.


You are:

RED

 

We’d like to know about your thoughts and attitudes in general, about your recreational activities and being outside.


Below are a series of statements that could describe a person. For each statement, slide the marker closer to the statement that comes closest to describing you, your feelings and behaviors. Moving the marker closer to the left means the statement on the left best describes you. Moving the marker closer to the right means the statement on the right best describes you. The closer you move the marker to a statement, the more you feel it describes you. Please be assured there are no right or wrong answers.


(Drag the marker to the area that best represents you)

I consider myself a low-maintenance outdoor person, and do not need any extras

 

I prefer amenities when spending time outdoors, I need a toilet and/or real mattress to feel comfortable

Spending time outside is one of my highest priorities

 

Spending time outside is not a priority to me

It’s easy for me to get to outdoor places

 

It’s difficult for me to get to outdoor places

I am comfortable navigating risks through planning and evaluation

 

I generally try to play it safe by avoiding risks

I seek to better my life — there is always room to grow

 

I am content with my life —there is little I would change

I'm willing to sacrifice creature comforts to get in touch with nature

 

I prefer to avoid heat, sweat and dirt when I get in touch with nature

I like to keep my finger on the pulse of pop culture

 

I don't really care about pop culture

I love to shop for outdoor gear and clothing online or in-store and am always finding something I could use

 

I shop for outdoor gear and clothing as little as possible and try to buy only what I need, when I need it